30 Second Breakdown

When creating a music video due to the need to maintain the attention of the audience watching it, and to do this there a multiple cuts and effects added. Also through completing this it can show to the audience the type of artist they are and the genre they are representing, because the editing of the music video will be parallel to the speed and intended feel of the song.
This all happens lots throughout the whole video and this means that it can easily be shown through a 30 second breakdown of a music video.
In order to help us complete our ideas for a music video it is important for us to complete a 30 second breakdown of a similar genre video. Through doing this it will help us to understand the speed at which everything happens and if any special effects occur that help to display across to the audience the genre. This would help to influence our final task ideas.
The music video I am completing a 30 second breakdown is Florence and the Machine's Rabbit Heart (Raise it Up):

• 0.00- 0.08 seconds- Extreme close up on lower section of face with lips. The rest of the face is concealed with a jewel covered vintage cloth.
• 0.08- 0.11 seconds- The camera zooms out slowly, to a close-mid shot, revealing the rest of the artist to the audience she is lip syching to the song.
• 0.11- 0.14 seconds- The zoom out continues to a mid shot and further reveals another two girls with her and touching her shoulders.
• 0.14- 0.20 seconds- The zoom stops at a a close-mid shot with Florence's face taking up most of the screen, showing she is the main artist. She spins and then begins to walk forward initiating a tracking shot to take place.
• 0.20- 0.22 seconds- There is a quick cut away to a mid-long shot of her throwing the cloth wrap she has on her, back off of her, causing her to be seen as more free, individual and different to others.
• 0.22- 0.25 seconds- It cuts back to a close up shot of the first shots, she looks side to side with the camera panning across to either side, following the direction of her head. This again reveals the other two women either side of her still touching her shoulders.
• 0.25- 0.27 seconds- There is another cut away, however this time to a mid shot which is spinning. This shows how she is suppose to look confused by everything that is going around her.
• 0.27- 0.28 seconds- It then cuts back to an extreme close up of the lower half of her face but she is looking away from from the lens, to the side, this is an extremely quick shot so isn't shown for long.
• 0.28- 0.30 seconds- After this it cuts away again to the long-mid shot where there is a spinning movement. Within this shot though she is dancing and turning herself, suggesting she is once again free and involved within the spinning shot. This starts to remove the confusion element of the previous cut away of this shot.

Throughout the video there is lots of movement e.g. spinning, tracking and panning, which keeps the audience entertained and interested as to what is going in and happening within it.
The whole video maintains high key lighting, making it come across summery and happy which contrasts to what is shown through the visuals of the music video. Also the video always has a vintage effect on top of the video, fitting with the old Victorian times theme which goes throughout the video. It also gives the video a dream like feel and further gives the video a more rustic and natural feel.