Merchandise Research

Today we looked at how merchandise can be used in further creating an image for our artist and helping to promote or advertise the artist, her music and eventually her tour to the consumers and audiences. To make sure that our merchandise would be effective in advertising to the correct audience, we completed this research which looks at various similar artists, including Gabrielle Aplin and Ellie Goulding, and what they complete for their merchandising and how it works for us. This will influence our final decisions when it comes to the final creation of the merchandise.

We plan to be inspired by all of the artists above in our merchandise, but we will particularly take inspiration from Gabrielle Aplin's merchandise due to the great variety she has which is specific to her expected target audience.