Merchandise

One way of marketing the artist to the audience is through merchandise, and in order to appeal to as many people as possible it is important that we have a wide variety of products available and to make sure the artist's logo is out there these products must have the logo on.
As Heidi Holmes is just starting out the products we choose muse be fairly generic and therefore cheap to produce, for example t-shirts, key rings and hoodies. However one way that we have made our merchandise more unique to our artist is through one of the products being a blue winter hat because in her music video this will feature within her outfits. So by producing this hat as merchandise it can allow the audience to achieve a similar look to the artist, which normally lots of younger female fans like to do.