Magazine Cover Research

From the marketing research we clearly identified that one key way to promote our artist to the world would be through a magazine cover, because then even if the magazine is not bought people will still see the cover in shops for example. This will enable us to make our artist more well known and recognized in general, as when passersby see Heidi Holmes on the cover they are more likely to be curious as to who the person on the front is and therefore read the cover at least.

However as our artist comes under quite a specific genre of Folk-Pop it is important to put our artist on the correct type of magazine. This is because otherwise it would not look realistic as if the magazine we we chose to star on was a rock magazine, it would not make sense for Heidi to star on it, and the wrong type of audience (people who probably would not like her music) would be the ones reading and knowing about her.