In order to access high marks in the production of our music video it needs to be as close as possible to a professional standard video. To make sure we achieve this, we have received feedback from someone in the industry called Jake Wynne. He has been in the industry a long time and has both directed and edited a vast variety of commercials, films and music videos.
We showed him our latest edit of the music video of 'Find my Way'.
A majority of the feedback is positive which is good to hear and shows that as media students we have realistically created a music video, for our artist's promotional package, that would have a chance of surviving in the music industry to help Heidi Holmes start her career.
After we got feedback we adjusted our video in order to improve the aspects of the first draft that people did not like. Below is the feedback that we acted on and the evidence of the changes which we made.
In response to the feedback we were given, some of the changes we made to the video were significant where as others were more discreet. We replaced some of the shots that were too shaky and unstable such as the shot before the transition of the first and second costume. However, we didn't want to change too many of the moving shots as it may take away the home video style of our video and make it more high production.
We also made a big change to the ending of the video, as we were told it was too anti climatic and a disappointment. We decided to film a whole sequence of her looking through all of the photos we took, which was represented using the black and white flash in the video. This added the more warm, homely feel to our video which we wanted to achieve. The photography theme is also clearly established at the end. We also added more colour correction across the video so that it flowed smoothly and looked more professional.
In response to the feedback we received from our peers, we
made some alterations to the Digipak to make the final product.
Here is the comparison of our first draft to our final draft:
Most of the
people didn't like the use of different fonts used, so we changed this so all
of the writing had the typography style to it, increasing consistency.
The
positioning of the panels were also changed so that the layout worked out
better on our final CD.
Quite a few of our peers also said that the white
border around the national anthem logo looked to amateur, and that we was
missing the album title on the spine of the Digipak, which we also added.
We
alternatively decided to add a special thanks panel to the design as we felt it
would add to the artist's friendly personality, making the rose picture out of
focus so that the text could be clearly seen.
Our final alteration we made was on the disc.
We decided against placing the text angled as it was difficult to read, so we
placed the writing at a straight angle, still using the purple bar against the
pink disc. To carry the nature theme across the Digipak, we decided to add some
more tree doodles as well as the stars.
We also saw that a couple of the Polaroid images were too washed
out and the exposure settings were too high. The images were also changed and
colour corrected.
Now that we ave completed our first draft, we went in search of feedback, particularly from our peers. We asked them to watch the video and while the were watching, through the use of the mark scheme to give us feedback on what they thought about the video. From this feedback that we have received from them, we are able to take on board both positives and negatives that were said about our video.
By taking on this suggested feedback we will be able to make sufficient improvements to our first draft and as a result improve our final mark for this section. This is because, by changing the bad sections that people noticed and keeping the parts people liked will all together create a good final video.
As a first draft there are both parts that were successful and unsuccessful, therefore meaning that there are still improvement to be made. Through completing this analysis which is below, it will highlight to us the clear improvements that need to be made, how we will complete this, along with what was completed well and should remain the same in our final Tour Poster.
As a result of this feedback analysis we will be able to greatly improve our Tour Poster and then easily be able to complete and post our final version with the improvements mentioned below.
After we completed our DigiPak and showed it to people we asked them to give us feedback, in order for us to be able to improve it and as a result make it look much more professional and appropriate for our artist, as well as anyways we could possibly make the link to our video and website better through synergy. This is the feedback we received:
Over the last week, due to every group having finished their first drafts, we have all come together and watched each others and given our opinions and feedback based on the current mark scheme. The mark scheme is as follows:
So as a result of looking through the mark scheme I will looking for the a list of various criteria. These include: 1. Is the footage appropriate to the task set? 2. How is the framing of the shot and does it include and exclude elements as appropriate? 3. Does it use a variety of shots and distances, holding a steady shot? 4. What good was the selecting of the mise en scene including colour, figure, lighting, objects and setting? 5. Has the editing made the meaning apparent to the viewer? 6. Have they used a variety of transitions and used other effects selectively? 7. Do the images and sound go well together?
In order to access top marks the video needs to show all of the above excellently and this means that the videos will be as close to a professional standard as possible. Even though we looked at all of the videos the one that everyone in our group gave feedback to was the video for the artist Sempa. which was 'Walking with the Elephants':
After watching the video this is the feedback which we gave: Elona:
'I like this video and I feel like the drawings on the chorus make it really unique and I like the ghosting effect that is put on in the "bang" of the verse. Although maybe this could be used more as it looks more of a successful accident at the moment. Also I really like the thought beats that have been shown however there are too many flashes at times which makes it a little annoying to watch.' Angel:
'I think the drawings were really effective throughout the chorus, but I thought that due to it predominantly only being in te chorus, it can make it a bit sudden and not link well with the rest of the video. So I think to improve it the drawing should be incorporated more during the rest of the video.' Charlie:
'I thought there was a good variation of shots and the settings (mise en scene) used fit the song well. I also thought that the picture art for the chorus showed a good level of editing and time taken. However, at times I felt that the lip synching was off and it was a shame that they repeated the exactly the footage for both chorus'.' Georgia:
'I really liked the idea behind the drawing shots and the drone shots looked really professional and smooth. One thing I would suggest that they improve though, is the text of the title at the beginning looked armature and if that is changed it will make the whole video come together way better.'
After we completed the magazine cover we got our peers who would be the target audience for the magazine and asked them to give us feedback. Through them giving us feedback it will enable us to make vital improvements to our cover and make it as realistic as possible.
To make show we received a great range of feedback we asked them to give feedback on specific sections of the cover, such as the photography and then the text which is on the cover,
We will take all the feedback we have received on board and we will act on them. This will in the end enable us to put the cover together well with the article.
While we were completing our halfway evaluation presentation, we got the class to each fill out feedback for us based on what we were showing them, which is what we have completed so far in our promotional package of our artist Heidi Holmes. In this feedback they told us what was good and bad about each section of the promotional package, these sections included Video, Website and DigiPak.
After they completed the feedback, we collected it all in and then once we had looked through it all we summarised it, from this we can clearly see what was good and what we need to improve if we are to move forward and achieve a higher grade in the end.
Now that we have completed our first attempt at our music video, we wanted to get feedback from our peers so that we can see what others feel works well and what needs to be improved. This will therefore help us to make our video better and further help us work out what needs to be re-filmed in the future. After we showed them the video and they told us the feedback we took note of everything positive and negative that they mentioned and then summarised it into the presentation below.
Today now that we have finished our first attempt at creating the music video, we decided that i still needs improving, so to help us know which parts to improve on first we are asked our teacher for feedback on it. She watched our first draft and then told us what to improve and what she thought was good about it. With this feed back we will be able o make our music video look more professional and therefore more realistic for an up and coming artist such as what we are creating.
Below is the feedback we received:
