Conventions of a DigiPak

Today we looked into what a DigiPak is and what it should look like and include. It is important that we are certain about this before we create a DigiPak and come up with ideas, because it is a major part of our promotional package. Here is what we found out:

Storyboard

Now that we have created researched about similar videos and locations we want to use, we now have much of the information that we need in order to create an accurate storyboard or what we want to see within our music video. Through doing this it is will help us when we create our shooting schedule and therefore when we come to film we will be able to be more efficient with our time.
Below is our storyboard and an explanation into what shots we have chosen and how the shots will fit together:

However from creating this storyboard I have realised that when we actually go to film we will need to veer off of our storyboard's base, because it is visible hat there are way too many still shots, so we will need to try to create more movement than we initially planned, in order to fit with the upbeat rhythm that our song holds. Also many of our shots all look the same with a mid long shot, so we will need to vary our shot types too when we go to film. For example we will need to include more close ups and long shots. Finally we have decided that we will further need to try to include more cutaways too as much our storyboard is just of the artist them self, just normally singing.

Lip Sync Task

Now that we have chosen a song to complete our music video to, we completed a Lip Sync Task. We did this to make sure that the person in our group who ends up being the main performer is able to complete it to a near professional standard. This is because the performance side of a music video plays a very large role within a music video, as otherwise they are not convincing and that makes it therefore very difficult to create an artist image for the video and following on from that, a complete promotional package. So this task is vital to finding te correct starting point for our final task.

This is our complete Lip Sync Video to our chosen song 'Family':

From this task we realised that the best two people to choose from were Georgia and myself. This is because Georgia fitted well with the lip sync and I performed generally well with arm movements. From here we decided that I would be the main performer in the song.

However I have realised that when I complete the real performance, there are key things I need to focus on:

• I need to try make more eye contact with the camera as I tend to look around the camera and at the person behind the camera, rather than straight down the lens.
• I also need to pronounce the words or lyrics which I am singing more, this is because otherwise it does not look realistic, even though I am singing. I could do this by possibly smiling less whilst I am pronouncing the words, so that then it is easier for the film to pick up my lip's movements.

Visual Timeline

Today we completed the Visual Timeline, this goes along side our lyrics timeline. Here we have decided the types of shots we will include and when we will show them and this will therefore begin to influence our location research as well as the storyboard that we will create now we have an idea of the type of order we want everything in, when we come to create the music video.

Lyrics Timeline

Today we looked at the lyrics and when the lyrics are shown, we have completed this so that we can get inspiration and ideas for what to include in our music video and the length of shots. This is because then when we go to edit we will know the correct positions for our shots. This timeline will work well with our storyboard as it will combine our final order with he origin of the ideas and order.

Timetable of Availability

Before we can create any type of shooting schedule, or put together any ideas, we need to know when each of us are available to shoot, edit and blog, and who is together and when. This will enable us to be more efficient and more capable of filming at the correct times. Also to further make sure we are all in the know as to what is going on we have to make sure there is a way of contacting each other easily.

30 Second Breakdown

When creating a music video due to the need to maintain the attention of the audience watching it, and to do this there a multiple cuts and effects added. Also through completing this it can show to the audience the type of artist they are and the genre they are representing, because the editing of the music video will be parallel to the speed and intended feel of the song.
This all happens lots throughout the whole video and this means that it can easily be shown through a 30 second breakdown of a music video.
In order to help us complete our ideas for a music video it is important for us to complete a 30 second breakdown of a similar genre video. Through doing this it will help us to understand the speed at which everything happens and if any special effects occur that help to display across to the audience the genre. This would help to influence our final task ideas.
The music video I am completing a 30 second breakdown is Florence and the Machine's Rabbit Heart (Raise it Up):

• 0.00- 0.08 seconds- Extreme close up on lower section of face with lips. The rest of the face is concealed with a jewel covered vintage cloth.
• 0.08- 0.11 seconds- The camera zooms out slowly, to a close-mid shot, revealing the rest of the artist to the audience she is lip syching to the song.
• 0.11- 0.14 seconds- The zoom out continues to a mid shot and further reveals another two girls with her and touching her shoulders.
• 0.14- 0.20 seconds- The zoom stops at a a close-mid shot with Florence's face taking up most of the screen, showing she is the main artist. She spins and then begins to walk forward initiating a tracking shot to take place.
• 0.20- 0.22 seconds- There is a quick cut away to a mid-long shot of her throwing the cloth wrap she has on her, back off of her, causing her to be seen as more free, individual and different to others.
• 0.22- 0.25 seconds- It cuts back to a close up shot of the first shots, she looks side to side with the camera panning across to either side, following the direction of her head. This again reveals the other two women either side of her still touching her shoulders.
• 0.25- 0.27 seconds- There is another cut away, however this time to a mid shot which is spinning. This shows how she is suppose to look confused by everything that is going around her.
• 0.27- 0.28 seconds- It then cuts back to an extreme close up of the lower half of her face but she is looking away from from the lens, to the side, this is an extremely quick shot so isn't shown for long.
• 0.28- 0.30 seconds- After this it cuts away again to the long-mid shot where there is a spinning movement. Within this shot though she is dancing and turning herself, suggesting she is once again free and involved within the spinning shot. This starts to remove the confusion element of the previous cut away of this shot.

Throughout the video there is lots of movement e.g. spinning, tracking and panning, which keeps the audience entertained and interested as to what is going in and happening within it.
The whole video maintains high key lighting, making it come across summery and happy which contrasts to what is shown through the visuals of the music video. Also the video always has a vintage effect on top of the video, fitting with the old Victorian times theme which goes throughout the video. It also gives the video a dream like feel and further gives the video a more rustic and natural feel.