Halfway Evaluation Feedback

While we were completing our halfway evaluation presentation, we got the class to each fill out feedback for us based on what we were showing them, which is what we have completed so far in our promotional package of our artist Heidi Holmes. In this feedback they told us what was good and bad about each section of the promotional package, these sections included Video, Website and DigiPak.

After they completed the feedback, we collected it all in and then once we had looked through it all we summarised it, from this we can clearly see what was good and what we need to improve if we are to move forward and achieve a higher grade in the end.

Below is what we managed to summarised:

Summer Theme Teaser Photos Release

We have now released our second set of teaser photos onto our social media accounts, this will continue to 'hype' the audience up about the upcoming release of the debut single. However to fully ‘hype’ people up about the single, this time, we are announcing the release date of the song by including the date on the teaser images as well as including the single title 'Find My Way'. This set of teasers will therefore reveal more about the upcoming release in comparison to the first teasers which only included the logo and the Autumn concept. Releasing different sets of teasers is important in terms of building excitement and publicity as it lets the public know, little by little, about the details of the new release. This therefore leaves the audience wanting more in terms of information about our artist, each time and this would increase talk about our artist and therefore the popularity of our artist.

Below are the photos we released.

Institution Research

For a music artist to be able to release music successfully they need at least some type of representation. This representation is given through a record label. We have completed research into this, because different labels often represent different types of genre and it is important for our artist, for it to be realistic, that we choose to be represented by the right label. This is because this label will feature on our DigiPak and as an unknown artist, people may look at the label and connote a certain genre of music with our artist. This is why after completing the research which is below, we have decided to go with National Anthem Records.

Interview Research

Interviews are key in unveiling an artist's personality which can help attract the target audience, therefore, we did some research on other artist interviews within the same age range of Heidi Holmes to see how we can successfully create an interview that showcases her bright personality. Additionally, artists are given the chance to discuss their music and the process of creating their songs which is a useful way to promote and sell the music, especially since the audience and consumers will not know much about our artist yet, because she is new.

Halfway Evaluation

Today we presented to the class our Halfway Evaluation. We had to present to them everything we have completed so far and this included sneak peeks of the parts of the music video that we have edited. When presenting to the class we spoke through the presentation below and answered any questions they had about our ideas.
Whilst this was happening our class members were writing feedback on the mark sheets and gave us out of 50. Then we collected in these sheets and from this we will be able to improve our promotional package and therefore through completing this evaluation we can increase our final marks for each section.

Merchandise

One way of marketing the artist to the audience is through merchandise, and in order to appeal to as many people as possible it is important that we have a wide variety of products available and to make sure the artist's logo is out there these products must have the logo on.
As Heidi Holmes is just starting out the products we choose muse be fairly generic and therefore cheap to produce, for example t-shirts, key rings and hoodies. However one way that we have made our merchandise more unique to our artist is through one of the products being a blue winter hat because in her music video this will feature within her outfits. So by producing this hat as merchandise it can allow the audience to achieve a similar look to the artist, which normally lots of younger female fans like to do.

Merchandise Research

Today we looked at how merchandise can be used in further creating an image for our artist and helping to promote or advertise the artist, her music and eventually her tour to the consumers and audiences. To make sure that our merchandise would be effective in advertising to the correct audience, we completed this research which looks at various similar artists, including Gabrielle Aplin and Ellie Goulding, and what they complete for their merchandising and how it works for us. This will influence our final decisions when it comes to the final creation of the merchandise.

We plan to be inspired by all of the artists above in our merchandise, but we will particularly take inspiration from Gabrielle Aplin's merchandise due to the great variety she has which is specific to her expected target audience.