Signature Research and Creation

When we looked at how we wanted to sell products of our artist's and get her name out there, we thought that a really good way to complete this would be through giving away and selling special versions of our merchandise and album. This idea was then furthered by making the product special by adding a signature.
Through deciding upon this idea to make our products special we needed to come up with and create a signature for Heidi Holmes. To do this we created multiple different versions that could be used as a signature and then asked people to vote on which one they preferred, the most liked one, then became our signature.
As mentioned before we will use this as a way of selling albums and getting fans involved in competitions as they would have the chance to win signed Heidi Holmes merchandise.
Below is how we came up with our signature:

Photoshoot Risk Assessment

When we started to plan the photo shoot which we will use for the magazine article and next draft of the cover, due to the high amount of lights and risks, we have had to make a risk assessment. This will enable us to take the required precautions that are needed when shooting for us to remain completely safe throughout. This also important because if we take he correct precautions straight away then we will be able to complete what we need to quickly along with safely.

Behind the Scenes

Now that we have completed all the filming we need to, we decided to create a behind the scenes video of our first day of filming. This is because it will further help our fans connect and get to know our artist, because many fans want to know what their favourite artists are like off the screen and what their personality is like when they are having fun.

Also since many of our target fans watch YouTube a lot, we will post it on Heidi's YouTube channel first and this make it accessible to the most amount of fans. 

DigiPak First Draft

Today we published our first draft for the digipak. For this we have completed it on Photoshop and through using the official measurements, we have created the front and back covers, along with what will go inside too. We have used the photographs from our South Weald Park shoot and this creates a nature feel and this connotes across to the audience the folk genre of Heidi Holmes' music. This is because folk music is stereo-typically associated with that genre.

Also to create synergy throughout all of our ways of promoting we have maintained the theme of travel and photography. This explains why we have included the Polaroids (which also adds a rustic feel to our artist) and the stamps which you would see on a letter, that feature on the back cover.

To move forward from here we will go and look for feedback from teachers and peers anonymously in order to receive honest feedback with suggestions as to how we can improve. We will then take these on board and therefore make improves to this first draft.

Creation of DigiPak

For the project that we are completing, the DigiPak is worth 10 marks in total, so it is important that we take plenty of time to make the DigiPak as good as we can and as a result suit the artist's image. From using our variety research we came together and suggested our ideas, which we have put together and can be seen in the 'making of' presentation and then this influenced our photo shoots so that we could use the photos in our DigiPak.
Here is how we made it:

Magazine Cover First Draft Feedback

After we completed the magazine cover we got our peers who would be the target audience for the magazine and asked them to give us feedback. Through them giving us feedback it will enable us to make vital improvements to our cover and make it as realistic as possible.
To make show we received a great range of feedback we asked them to give feedback on specific sections of the cover, such as the photography and then the text which is on the cover,
We will take all the feedback we have received on board and we will act on them. This will in the end enable us to put the cover together well with the article.

Link to Website

Today we fully published our website with wix.com. We have published this as our first draft and as a result we will recieve fedback fom peers and this will aid us in making improvements. This is becase our website is key to drawing in people internationally and help our fans get to know Heidi Holmes better. The link to our website first draft is here:
http://heidihofficial.wixsite.com/official