DigiPak Feedback

After we completed our DigiPak and showed it to people we asked them to give us feedback, in order for us to be able to improve it and as a result make it look much more professional and appropriate for our artist, as well as anyways we could possibly make the link to our video and website better through synergy.
This is the feedback we received:

Campaign Poster

As a young artist, appealing to a young audience, using a social media campaign to target filtering photos that people post, is a completely relevant and vast issue that effects multiple members of Heidi's fans. This means that through putting out this campaign, it will enable Heidi Holmes to come across as a positive role model, which is important for the innocence of our artist.

As the audience we are targeting are nearly all on some form of social media, we decided that the best way to promote the campaign would be through the below the line strategy of a hashtag. This is because if our artist is able to get the hashtag trending then we will be able raise awareness outside of the fan base. The way in which we want to get our hashtag trending is going to be through people nominating people to post a selfie photograph along with he hashtag '#RealNoFilter'.

Feedback for Other Videos

Over the last week, due to every group having finished their first drafts, we have all come together and watched each others and given our opinions and feedback based on the current mark scheme. The mark scheme is as follows:

So as a result of looking through the mark scheme I will looking for the a list of various criteria. These include:
1. Is the footage appropriate to the task set?
2. How is the framing of the shot and does it include and exclude elements as appropriate?
3. Does it use a variety of shots and distances, holding a steady shot?
4. What good was the selecting of the mise en scene including colour, figure, lighting, objects and setting?
5. Has the editing made the meaning apparent to the viewer?
6. Have they used a variety of transitions and used other effects selectively?
7. Do the images and sound go well together?
In order to access top marks the video needs to show all of the above excellently and this means that the videos will be as close to a professional standard as possible. Even though we looked at all of the videos the one that everyone in our group gave feedback to was the video for the artist Sempa. which was 'Walking with the Elephants':

After watching the video this is the feedback which we gave:
Elona:
'I like this video and I feel like the drawings on the chorus make it really unique and I like the ghosting effect that is put on in the "bang" of the verse. Although maybe this could be used more as it looks more of a successful accident at the moment. Also I really like the thought beats that have been shown however there are too many flashes at times which makes it a little annoying to watch.'
Angel:
'I think the drawings were really effective throughout the chorus, but I thought that due to it predominantly only being in te chorus, it can make it a bit sudden and not link well with the rest of the video. So I think to improve it the drawing should be incorporated more during the rest of the video.'
Charlie:
'I thought there was a good variation of shots and the settings (mise en scene) used fit the song well. I also thought that the picture art for the chorus showed a good level of editing and time taken. However, at times I felt that the lip synching was off and it was a shame that they repeated the exactly the footage for both chorus'.'
Georgia:
'I really liked the idea behind the drawing shots and the drone shots looked really professional and smooth. One thing I would suggest that they improve though, is the text of the title at the beginning looked armature and if that is changed it will make the whole video come together way better.'

Tour Poster First Draft

As a new artist one relatively cheap below the line way of marketing is through distributing tour posters. This is because we are able to put these up in many places in the local area to the venues and lots of people nearby will see about the tour and therefore our artist. This as a result enables people to begin to recognise our artist more and more. 

To help the audience begin to recognise our artist and her image we have continued the synergy of the pink and purple borders from our DigiPak and the blue colour, typewriter font with a nature background from the video and DigiPak too. Along with this to maintain with the theme of travelling throughout the whole of this album and tour we have continued to use the idea of the tube map lines. This therefore inspired our title of the tour to be 'Destinations', as each stop on a railway map is a different destination.

Final Draft Billboard Magazine Cover

After receiving feedback for our first draft of the magazine cover, we adjusted and amended what was recommended to us and as a result we have completed our final version which can be seen below:

Photo Shoot Photos

Today to gain more photos with appropriate lighting for use on social media and to use in improving our magazine cover we completed a photo shoot. So below shows some of the examples of the photos we took during the shoot.

Tour Poster Research and Inspirations

One way of advertising and promoting our artist's concerts and tours, in a fairly cheap budget (as it is below the line) is through posters. This is because if it is eye catching enough then everyone who walks past is able to see it and as a result will learn a bit about our artist's image and therefore music, and when along with were they can see her. 

In order to make the poster look as professional as possible we have completed research on the different types of posters that similar artists have. This has lead to Foxes becoming a key inspiration for us, due to the synergy she maintains throughout everything she does.