Marketing Research

Today we looked into ways in which you can market an artist to consumers and an audience. This is important when trying to create an image for the artist and therefore adding to the promotional package that we are completing for this project. This is because if we promote the artist in a variety of ways, more people are going to begin to recognise and become fans of Heidi Holmes. Some ways we found that you could market through is merchandise, posters and trailers.

Autumn Teaser Photos Release

Due to the artist we have created being new and up and coming, many of our target audience members will not know who Heidi Holmes is or what she looks like. So in order to portray to the audience a better representation and image for our artist, through our social media accounts we have released teaser pictures from a recent photo shoot of our artist.
All of the photos that we have used have an autumn theme and this is because Heidi Holmes will hold a nature theme throughout her first album and therefore in her image too. Leading on from this, the next teaser photos we release will hold a different seasonal theme, for example Summer or Winter. During the photo shoots, we decided that we wanted to showcase different seasons as part of our concept, as this will reflect our artist's unique and versatile persona, contrasting with the stereotypical 'shy' artist image within the genre of folk pop. For example, the contrast between summer and winter will suggest that there are different sides to her which will be unveiled in interviews, behind the scenes clips and other promotional videos.

Finally we have also made sure that we included the artist's logo on all of our teaser photos. This is because this further causes people to remember our artist and when they see that logo they are more likely to instantly recognise that it is hers.

Starting the Social Media

Our main way of connecting with our target audience is through social media as our artist, Heidi, will be able to showcase her bright and quirky personality through her tweets/posts as well as the accounts serving as a useful marketing platform. We are planning to announce release dates, music video, photo-shoot and song teasers on the Twitter and Instagram accounts to gather online attention surrounding Heidi Holmes which is important as she is a 'new and upcoming artist' in the industry. Social networking sites can be accessed by people worldwide, therefore allowing us to reach to a wider and global target audience.

After doing research, we have decided to use 'HeidiHOfficial' and 'HeidiHolmesOfficial' as our usernames on Twitter and Instagram. Most artists, such as Niall Horan from One Direction, normally have official at the end of their username to reinforce the fact that it is their one and only social media account because artists inevitably have posers who create fake accounts pretending to be them.

Below is evidence of the social media accounts that we have created:

Twitter: 

We have put the logo as the icon to establish Heidi's brand image, as well as the music-related bio to highlight her career as a musician. Examples of tweets include interacting with the fans by giving out teaser pictures, previews and tweeting about Heidi's day to create a sense of realism.

Instagram:

We have posted a wide selection of photos of our artist, as well as pictures of what Heidi has supposedly taken to contribute to the building of her bright, lovable persona. We are planning to release more pictures from the album photo shoot to get our target audience excited and interested about the upcoming release. 

First Draft Student Feedback

Now that we have completed our first attempt at our music video, we wanted to get feedback from our peers so that we can see what others feel works well and what needs to be improved. This will therefore help us to make our video better and further help us work out what needs to be re-filmed in the future. After we showed them the video and they told us the feedback we took note of everything positive and negative that they mentioned and then summarised it into the presentation below.

First Draft Teacher Feedback

Today now that we have finished our first attempt at creating the music video, we decided that i still needs improving, so to help us know which parts to improve on first we are asked our teacher for feedback on it. She watched our first draft and then told us what to improve and what she thought was good about it. With this feed back we will be able o make our music video look more professional and therefore more realistic for an up and coming artist such as what we are creating.
Below is the feedback we received:

Photoshoot

The last time we went to the location of South Weald we completed a photo shoot with both an autumn and summer theme. We did this because it is important that we have various photographs of the artist, so that we can use them in various stages of our marketing. This includes magazine covers, posters and teasers for which we plan to release on our social media sites.
Through completing this we are able to get more people recognising our artist, which considering she is new, is vital if we are to get the audience to buy the artist's single and album in the future.

We created the autumn theme photos through going to the wooded section of the park and maintaining a browny, orangery colour scheme throughout. We did this to give the back drop of falling leaves, show the nature of this season and achieve the cool yet vibrant feel of our artist.

We created the summer theme photos by going to the open field sections of the park and due to the day being extremely clear and bright, along with the summery nature of the costume, made the atmosphere come across as warm and cheerful. This was though the use of more pastel floral colours such as pink and greens, that many people connote with the season of summer. 

The First Attempt at the First Draft

After editing for the last couple of weeks we have come up with a template and idea for the first draft of our music video out of the footage we have so far. Whilst we realise that we need to film more and get more footage for us to be able to make this music video more professional, we believe that this is a good starting point for the first draft. However, now we are a little stuck as to which direction to take this video, so in order for us to be able to improve the standard of the video and know where to go from here we will ask for lots of feedback from both our teacher and current students.
Here is our first attempt at our first draft: