Music Video Comparison and Changes Made

After we got feedback we adjusted our video in order to improve the aspects of the first draft that people did not like. Below is the feedback that we acted on and the evidence of the changes which we made.

In response to the feedback we were given, some of the changes we made to the video were significant where as others were more discreet. We replaced some of the shots that were too shaky and unstable such as the shot before the transition of the first and second costume. However, we didn't want to change too many of the moving shots as it may take away the home video style of our video and make it more high production.

We also made a big change to the ending of the video, as we were told it was too anti climatic and a disappointment. We decided to film a whole sequence of her looking through all of the photos we took, which was represented using the black and white flash in the video. This added the more warm, homely feel to our video which we wanted to achieve. The photography theme is also clearly established at the end. We also added more colour correction across the video so that it flowed smoothly and looked more professional. 

Magazine Article

After creating a magazine article we made the article to go along with it. This article is which we have made has been produced to go in Billboard and through basing it on the Ariana Grande article which has previously been in Billboard, we created a final article. This is what is below and we have used the software Adobe In-Design in order to make this. This is because this is what the professionals use in the editorial world.

Below is the final produced article:

Teen Vogue Cover

As Heidi Holmes is a brand new artist, in order to make people aware of our artist and aid in making her more recognised by people, it is important that we have as much coverage as possible. This is why we have decided to have our artist star on a second magazine cover, enabling more people to learn about our artist.

Also we decided to use 'Teen Vogue' for our second cover due to the type of consumers it attracts. This because, Teen Vogue is aimed at female 13- 15 year olds and this is our target audience for Heidi Holmes' music. Therefore by having Heidi on the cover will expose her and her music to our target audience, which will as a result help our artist gain more fans which is critical if our artist is to increase in popularity and work their way up the charts.

Final DigiPak

Following on from the feedback which was produced, we acted on it and adjusted our DigiPak in order to make it look more professional and up o the best standard possible. As a result we have come up with our final DigiPak which can be seen below:

 

DigiPak Changes Made Due to Feedback

In response to the feedback we received from our peers, we made some alterations to the Digipak to make the final product. 

Here is the comparison of our first draft to our final draft:

• Most of the people didn't like the use of different fonts used, so we changed this so all of the writing had the typography style to it, increasing consistency. 
• The positioning of the panels were also changed so that the layout worked out better on our final CD. 
• Quite a few of our peers also said that the white border around the national anthem logo looked to amateur, and that we was missing the album title on the spine of the Digipak, which we also added. 
• We alternatively decided to add a special thanks panel to the design as we felt it would add to the artist's friendly personality, making the rose picture out of focus so that the text could be clearly seen. 
• Our final alteration we made was on the disc. We decided against placing the text angled as it was difficult to read, so we placed the writing at a straight angle, still using the purple bar against the pink disc. To carry the nature theme across the Digipak, we decided to add some more tree doodles as well as the stars.
• Two of the pictures were also edited out and replaced as these were the least liked images on the Digipak. We decided to use more images of her to increase the star image. These were used on the lyrics and the special thanks pages as the two images used before were described by our peers as too cliché. 
• We also saw that a couple of the Polaroid images were too washed out and the exposure settings were too high. The images were also changed and colour corrected. 

Music Video First Draft Feedback

Now that we ave completed our first draft, we went in search of feedback, particularly from our peers. We asked them to watch the video and while the were watching, through the use of the mark scheme to give us feedback on what they thought about the video. From this feedback that we have received from them, we are able to take on board both positives and negatives that were said about our video.
By taking on this suggested feedback we will be able to make sufficient improvements to our first draft and as a result improve our final mark for this section. This is because, by changing the bad sections that people noticed and keeping the parts people liked will all together create a good final video.

First Draft Analysis Feedback

As a first draft there are both parts that were successful and unsuccessful, therefore meaning that there are still improvement to be made. Through completing this analysis which is below, it will highlight to us the clear improvements that need to be made, how we will complete this, along with what was completed well and should remain the same in our final Tour Poster. 

As a result of this feedback analysis we will be able to greatly improve our Tour Poster and then easily be able to complete and post our final version with the improvements mentioned below.