Evaluation Question 1 Planning

The question that I am completing for the evaluation is question 1 which is:

'In what ways does your media product use, develop or challenge forms and conventions of real media products?'

In order to complete the answer to this question in the best way possible I need to complete sufficient planning an organisation. This is because along with the research that was done I need to relate and differentiate our music video to professional music video. This then will enable me to show how we will make our artist's clear to the audience, yet unique and different to artists who are already out there.

I will complete this for the DigiPak and Website too. Below is the plan I have created, showing what I plan on discussing in the presentation and the artist I have decided to relate it to, as well as more specifically the videos (and the album these are on), for example Jasmine Thompson and her music video 'Adore'.

Final Website

Now we have completed the final draft of our website, we are confident that this is what we would like our website to look like and in order to show what it will look like and that it works well, we have created a screen-cast of us going through the website.

Unfortunately, we are unable to show the link to the Facebook page on the website, due to the internet access control on from the school denying access to certain pages.

Production Diary

To document what we have completed over this project in the lessons, we have completed a production diary and this displays when and what we have completed over the time of the production of our music video for Heidi Holes. We have also included our evidence of working and filming too.

Signed Merchandise

After completing a signed DigiPak, we decided it would also be a great way to raise interest and aid in selling more merchandise, if we complete signed merchandise. Two examples we have created so far are a signed book and a signed long sleeved tour top. To make sure people learn of this limited merchandise we will create a competition on social media (Twitter and Instagram) as then our artist will be able to gain retweets and therefore more coverage.
This is what we have created so far:

Professional Feedback

In order to access high marks in the production of our music video it needs to be as close as possible to a professional standard video. To make sure we achieve this, we have received feedback from someone in the industry called Jake Wynne. He has been in the industry a long time and has both directed and edited a vast variety of commercials, films and music videos.
We showed him our latest edit of the music video of 'Find my Way'.

A majority of the feedback is positive which is good to hear and shows that as media students we have realistically created a music video, for our artist's promotional package, that would have a chance of surviving in the music industry to help Heidi Holmes start her career.

Signed DigiPak

One way to get fans interested and buying our artist's album is through the creating a limited range of signed album covers and DigiPak. This will increase desire for them as fans will want Heidi's signed debut album before they run out therefore increasing he hype about them.

This is an example of a piece of signed merchandise we could offer in the form of a signed album cover:

Shot List

When creating a music video, in order to maintain the audience's attention, along with thought beats and a good performance, it is important that we have a variation of shots, as otherwise the video can become repetitive and boring to watch.

In order to avoid this in our final version of the video, we have created a shot list and when looking at this it will enable us to identify quickly and easily if we have too many types of the same shot (e.g. Mid Shot).