Autumn Teaser Photos Release

Due to the artist we have created being new and up and coming, many of our target audience members will not know who Heidi Holmes is or what she looks like. So in order to portray to the audience a better representation and image for our artist, through our social media accounts we have released teaser pictures from a recent photo shoot of our artist.
All of the photos that we have used have an autumn theme and this is because Heidi Holmes will hold a nature theme throughout her first album and therefore in her image too. Leading on from this, the next teaser photos we release will hold a different seasonal theme, for example Summer or Winter. During the photo shoots, we decided that we wanted to showcase different seasons as part of our concept, as this will reflect our artist's unique and versatile persona, contrasting with the stereotypical 'shy' artist image within the genre of folk pop. For example, the contrast between summer and winter will suggest that there are different sides to her which will be unveiled in interviews, behind the scenes clips and other promotional videos.

Finally we have also made sure that we included the artist's logo on all of our teaser photos. This is because this further causes people to remember our artist and when they see that logo they are more likely to instantly recognise that it is hers.