The logo is a key part of the marketing for our artist as it is what the artist will become associated with and known for. This is because Heidi Holmes' logo will be shown on her merchandise, website and photo shoot photos. Due to it being such a huge part of our marketing, we needed to get it completely correct to fit our artist's genre and image representation. So to do this we had to go through multiple stages before we could finalize our logo, this included creating a survey and trying different logos on Photoshop to find the right one.
Below is the process we went through:
This is an excellent presentation detailing the learning process of your brand design, well done.
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