Starting the Social Media

Our main way of connecting with our target audience is through social media as our artist, Heidi, will be able to showcase her bright and quirky personality through her tweets/posts as well as the accounts serving as a useful marketing platform. We are planning to announce release dates, music video, photo-shoot and song teasers on the Twitter and Instagram accounts to gather online attention surrounding Heidi Holmes which is important as she is a 'new and upcoming artist' in the industry. Social networking sites can be accessed by people worldwide, therefore allowing us to reach to a wider and global target audience.

After doing research, we have decided to use 'HeidiHOfficial' and 'HeidiHolmesOfficial' as our usernames on Twitter and Instagram. Most artists, such as Niall Horan from One Direction, normally have official at the end of their username to reinforce the fact that it is their one and only social media account because artists inevitably have posers who create fake accounts pretending to be them.

Below is evidence of the social media accounts that we have created:

Twitter: 

We have put the logo as the icon to establish Heidi's brand image, as well as the music-related bio to highlight her career as a musician. Examples of tweets include interacting with the fans by giving out teaser pictures, previews and tweeting about Heidi's day to create a sense of realism.

Instagram:

We have posted a wide selection of photos of our artist, as well as pictures of what Heidi has supposedly taken to contribute to the building of her bright, lovable persona. We are planning to release more pictures from the album photo shoot to get our target audience excited and interested about the upcoming release.