After we got feedback we adjusted our video in order to improve the aspects of the first draft that people did not like. Below is the feedback that we acted on and the evidence of the changes which we made.
In response to the feedback we were given, some of the changes we made to the video were significant where as others were more discreet. We replaced some of the shots that were too shaky and unstable such as the shot before the transition of the first and second costume. However, we didn't want to change too many of the moving shots as it may take away the home video style of our video and make it more high production.
We also made a big change to the ending of the video, as we were told it was too anti climatic and a disappointment. We decided to film a whole sequence of her looking through all of the photos we took, which was represented using the black and white flash in the video. This added the more warm, homely feel to our video which we wanted to achieve. The photography theme is also clearly established at the end. We also added more colour correction across the video so that it flowed smoothly and looked more professional.
After creating a magazine article we made the article to go along with it. This article is which we have made has been produced to go in Billboard and through basing it on the Ariana Grande article which has previously been in Billboard, we created a final article. This is what is below and we have used the software Adobe In-Design in order to make this. This is because this is what the professionals use in the editorial world.
As Heidi Holmes is a brand new artist, in order to make people aware of our artist and aid in making her more recognised by people, it is important that we have as much coverage as possible. This is why we have decided to have our artist star on a second magazine cover, enabling more people to learn about our artist.
Also we decided to use 'Teen Vogue' for our second cover due to the type of consumers it attracts. This because, Teen Vogue is aimed at female 13- 15 year olds and this is our target audience for Heidi Holmes' music. Therefore by having Heidi on the cover will expose her and her music to our target audience, which will as a result help our artist gain more fans which is critical if our artist is to increase in popularity and work their way up the charts.
Following on from the feedback which was produced, we acted on it and adjusted our DigiPak in order to make it look more professional and up o the best standard possible. As a result we have come up with our final DigiPak which can be seen below:
In response to the feedback we received from our peers, we
made some alterations to the Digipak to make the final product.
Here is the comparison of our first draft to our final draft:
Most of the
people didn't like the use of different fonts used, so we changed this so all
of the writing had the typography style to it, increasing consistency.
The
positioning of the panels were also changed so that the layout worked out
better on our final CD.
Quite a few of our peers also said that the white
border around the national anthem logo looked to amateur, and that we was
missing the album title on the spine of the Digipak, which we also added.
We
alternatively decided to add a special thanks panel to the design as we felt it
would add to the artist's friendly personality, making the rose picture out of
focus so that the text could be clearly seen.
Our final alteration we made was on the disc.
We decided against placing the text angled as it was difficult to read, so we
placed the writing at a straight angle, still using the purple bar against the
pink disc. To carry the nature theme across the Digipak, we decided to add some
more tree doodles as well as the stars.
We also saw that a couple of the Polaroid images were too washed
out and the exposure settings were too high. The images were also changed and
colour corrected.
Now that we ave completed our first draft, we went in search of feedback, particularly from our peers. We asked them to watch the video and while the were watching, through the use of the mark scheme to give us feedback on what they thought about the video. From this feedback that we have received from them, we are able to take on board both positives and negatives that were said about our video.
By taking on this suggested feedback we will be able to make sufficient improvements to our first draft and as a result improve our final mark for this section. This is because, by changing the bad sections that people noticed and keeping the parts people liked will all together create a good final video.
As a first draft there are both parts that were successful and unsuccessful, therefore meaning that there are still improvement to be made. Through completing this analysis which is below, it will highlight to us the clear improvements that need to be made, how we will complete this, along with what was completed well and should remain the same in our final Tour Poster.
As a result of this feedback analysis we will be able to greatly improve our Tour Poster and then easily be able to complete and post our final version with the improvements mentioned below.
After we completed our DigiPak and showed it to people we asked them to give us feedback, in order for us to be able to improve it and as a result make it look much more professional and appropriate for our artist, as well as anyways we could possibly make the link to our video and website better through synergy. This is the feedback we received:
As a young artist, appealing to a young audience, using a social media campaign to target filtering photos that people post, is a completely relevant and vast issue that effects multiple members of Heidi's fans. This means that through putting out this campaign, it will enable Heidi Holmes to come across as a positive role model, which is important for the innocence of our artist.
As the audience we are targeting are nearly all on some form of social media, we decided that the best way to promote the campaign would be through the below the line strategy of a hashtag. This is because if our artist is able to get the hashtag trending then we will be able raise awareness outside of the fan base. The way in which we want to get our hashtag trending is going to be through people nominating people to post a selfie photograph along with he hashtag '#RealNoFilter'.
Over the last week, due to every group having finished their first drafts, we have all come together and watched each others and given our opinions and feedback based on the current mark scheme. The mark scheme is as follows:
So as a result of looking through the mark scheme I will looking for the a list of various criteria. These include: 1. Is the footage appropriate to the task set? 2. How is the framing of the shot and does it include and exclude elements as appropriate? 3. Does it use a variety of shots and distances, holding a steady shot? 4. What good was the selecting of the mise en scene including colour, figure, lighting, objects and setting? 5. Has the editing made the meaning apparent to the viewer? 6. Have they used a variety of transitions and used other effects selectively? 7. Do the images and sound go well together?
In order to access top marks the video needs to show all of the above excellently and this means that the videos will be as close to a professional standard as possible. Even though we looked at all of the videos the one that everyone in our group gave feedback to was the video for the artist Sempa. which was 'Walking with the Elephants':
After watching the video this is the feedback which we gave: Elona:
'I like this video and I feel like the drawings on the chorus make it really unique and I like the ghosting effect that is put on in the "bang" of the verse. Although maybe this could be used more as it looks more of a successful accident at the moment. Also I really like the thought beats that have been shown however there are too many flashes at times which makes it a little annoying to watch.' Angel:
'I think the drawings were really effective throughout the chorus, but I thought that due to it predominantly only being in te chorus, it can make it a bit sudden and not link well with the rest of the video. So I think to improve it the drawing should be incorporated more during the rest of the video.' Charlie:
'I thought there was a good variation of shots and the settings (mise en scene) used fit the song well. I also thought that the picture art for the chorus showed a good level of editing and time taken. However, at times I felt that the lip synching was off and it was a shame that they repeated the exactly the footage for both chorus'.' Georgia:
'I really liked the idea behind the drawing shots and the drone shots looked really professional and smooth. One thing I would suggest that they improve though, is the text of the title at the beginning looked armature and if that is changed it will make the whole video come together way better.'
As a new artist one relatively cheap below the line way of marketing is through distributing tour posters. This is because we are able to put these up in many places in the local area to the venues and lots of people nearby will see about the tour and therefore our artist. This as a result enables people to begin to recognise our artist more and more.
To help the audience begin to recognise our artist and her image we have continued the synergy of the pink and purple borders from our DigiPak and the blue colour, typewriter font with a nature background from the video and DigiPak too. Along with this to maintain with the theme of travelling throughout the whole of this album and tour we have continued to use the idea of the tube map lines. This therefore inspired our title of the tour to be 'Destinations', as each stop on a railway map is a different destination.
After receiving feedback for our first draft of the magazine cover, we adjusted and amended what was recommended to us and as a result we have completed our final version which can be seen below:
Today to gain more photos with appropriate lighting for use on social media and to use in improving our magazine cover we completed a photo shoot. So below shows some of the examples of the photos we took during the shoot.
One way of advertising and promoting our artist's concerts and tours, in a fairly cheap budget (as it is below the line) is through posters. This is because if it is eye catching enough then everyone who walks past is able to see it and as a result will learn a bit about our artist's image and therefore music, and when along with were they can see her.
In order to make the poster look as professional as possible we have completed research on the different types of posters that similar artists have. This has lead to Foxes becoming a key inspiration for us, due to the synergy she maintains throughout everything she does.
When we looked at how we wanted to sell products of our artist's and get her name out there, we thought that a really good way to complete this would be through giving away and selling special versions of our merchandise and album. This idea was then furthered by making the product special by adding a signature.
Through deciding upon this idea to make our products special we needed to come up with and create a signature for Heidi Holmes. To do this we created multiple different versions that could be used as a signature and then asked people to vote on which one they preferred, the most liked one, then became our signature.
As mentioned before we will use this as a way of selling albums and getting fans involved in competitions as they would have the chance to win signed Heidi Holmes merchandise.
Below is how we came up with our signature:
When we started to plan the photo shoot which we will use for the magazine article and next draft of the cover, due to the high amount of lights and risks, we have had to make a risk assessment. This will enable us to take the required precautions that are needed when shooting for us to remain completely safe throughout. This also important because if we take he correct precautions straight away then we will be able to complete what we need to quickly along with safely.
Now that we have completed all the filming we need to, we decided to create a behind the scenes video of our first day of filming. This is because it will further help our fans connect and get to know our artist, because many fans want to know what their favourite artists are like off the screen and what their personality is like when they are having fun.
Also since many of our target fans watch YouTube a lot, we will post it on Heidi's YouTube channel first and this make it accessible to the most amount of fans.
Today we published our first draft for the digipak. For this we have completed it on Photoshop and through using the official measurements, we have created the front and back covers, along with what will go inside too. We have used the photographs from our South Weald Park shoot and this creates a nature feel and this connotes across to the audience the folk genre of Heidi Holmes' music. This is because folk music is stereo-typically associated with that genre.
Also to create synergy throughout all of our ways of promoting we have maintained the theme of travel and photography. This explains why we have included the Polaroids (which also adds a rustic feel to our artist) and the stamps which you would see on a letter, that feature on the back cover.
To move forward from here we will go and look for feedback from teachers and peers anonymously in order to receive honest feedback with suggestions as to how we can improve. We will then take these on board and therefore make improves to this first draft.
For the project that we are completing, the DigiPak is worth 10 marks in total, so it is important that we take plenty of time to make the DigiPak as good as we can and as a result suit the artist's image. From using our variety research we came together and suggested our ideas, which we have put together and can be seen in the 'making of' presentation and then this influenced our photo shoots so that we could use the photos in our DigiPak.
Here is how we made it:
After we completed the magazine cover we got our peers who would be the target audience for the magazine and asked them to give us feedback. Through them giving us feedback it will enable us to make vital improvements to our cover and make it as realistic as possible.
To make show we received a great range of feedback we asked them to give feedback on specific sections of the cover, such as the photography and then the text which is on the cover,
We will take all the feedback we have received on board and we will act on them. This will in the end enable us to put the cover together well with the article.
Today we fully published our website with wix.com. We have published this as our first draft and as a result we will recieve fedback fom peers and this will aid us in making improvements. This is becase our website is key to drawing in people internationally and help our fans get to know Heidi Holmes better. The link to our website first draft is here: http://heidihofficial.wixsite.com/official
