As a new artist one relatively cheap below the line way of marketing is through distributing tour posters. This is because we are able to put these up in many places in the local area to the venues and lots of people nearby will see about the tour and therefore our artist. This as a result enables people to begin to recognise our artist more and more.
To help the audience begin to recognise our artist and her image we have continued the synergy of the pink and purple borders from our DigiPak and the blue colour, typewriter font with a nature background from the video and DigiPak too. Along with this to maintain with the theme of travelling throughout the whole of this album and tour we have continued to use the idea of the tube map lines. This therefore inspired our title of the tour to be 'Destinations', as each stop on a railway map is a different destination.
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