As Heidi Holmes is a brand new artist, in order to make people aware of our artist and aid in making her more recognised by people, it is important that we have as much coverage as possible. This is why we have decided to have our artist star on a second magazine cover, enabling more people to learn about our artist.
Also we decided to use 'Teen Vogue' for our second cover due to the type of consumers it attracts. This because, Teen Vogue is aimed at female 13- 15 year olds and this is our target audience for Heidi Holmes' music. Therefore by having Heidi on the cover will expose her and her music to our target audience, which will as a result help our artist gain more fans which is critical if our artist is to increase in popularity and work their way up the charts.
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