Campaign Poster

As a young artist, appealing to a young audience, using a social media campaign to target filtering photos that people post, is a completely relevant and vast issue that effects multiple members of Heidi's fans. This means that through putting out this campaign, it will enable Heidi Holmes to come across as a positive role model, which is important for the innocence of our artist.

As the audience we are targeting are nearly all on some form of social media, we decided that the best way to promote the campaign would be through the below the line strategy of a hashtag. This is because if our artist is able to get the hashtag trending then we will be able raise awareness outside of the fan base. The way in which we want to get our hashtag trending is going to be through people nominating people to post a selfie photograph along with he hashtag '#RealNoFilter'.